Consulting - Product™

A new agency that uses artificial intelligence to help clients future-proof their business.
— AdAge

Product™ helps forward-thinking companies grow. We combine AI, expert practitioners, and a hands-on approach to drive focused results.

Work

Google
SeekingAlpha
Meetup
TMRW
Zabka
GoodRx
Eobuwie
Pagaya
Reckitt

Services

01

Branding & Campaigns

Generate awareness, build brand equity, and drive purchase intent with impactful omni-channel initiatives. Drives measurable ROI. AI-Optimized.

02

Digital Products

Build audience, brand engagement, and sales with AI-enabled, personalized experiences.

Capabilities

Research & Insights
Strategy & Consulting
Brand Planning
Communications Planning
User Experience Design
Technology Development
Campaign Ideation
Content Creation
Analytics & Optimization

Contact us

Our Approach

Artificial intelligence is dramatically changing how consumers interact with brands and how marketers communicate with their audiences. Consumers expect smarter, more personalized experiences, and marketers can bring new levels of efficiency and efficacy to the messages they distribute.

Product™ provides customer experience and marketing solutions tailored to the artificial intelligence era. Our goal is to future-proof businesses for lasting impact.

Our senior, hands-on practitioners uniquely understand the AI paradigm shift. We focus on delivering measurable results, with an emphasis on work grounded in research and optimized with data.

Product™ was founded by industry veterans Aaron Shapiro (Chairman) and Chris Stempky (Managing Partner).

Aaron was previously Founder and CEO of Huge, a 1500-person digital transformation company that created world-class experiences for Apple, Google, Goldman Sachs, P&G, and half of the Fortune 100.

Chris is a marketing leader with over 25 years of helping brands evolve and grow through innovative communications. He’s worked with some of the world’s largest brands including Google, Citi, Fiat Chrysler, Coca-Cola, and Diageo.

Post Consumer Brands

Launched and marketed Airly, a new snack brand whose mission is to fight climate change one cracker at a time.

Challenge

About 25% of greenhouse gases come from the global food supply. Post decided to address this issue by creating Airly, an innovative new line of snacks that helps reverse the effects of climate change. By sourcing oats grown on negative-emissions farms, each box of crackers sold removes carbon dioxide from the environment.

Our objective was to launch and market the brand and help Airly expand distribution nationally.

Solution

When it comes to climate change, research suggested that while people want brands to take the lead, they also want to do their part to improve the world around them. People and brands, working together, can transform the future today.

The result was Take Snacktion, Airly’s call to arms. It is an enthusiastic, always-open invitation to prove that, together, we can all take a bite out of climate change.

With the creative campaign established, our next task was to spread awareness and educate consumers about the new cracker. The goal was to emphasize both Airly’s great taste (kids love it!) and important mission, all with the goal of driving sales. The omnichannel approach led with social, but extended to digital display, outdoor, influencers, local activations, and in-store TV.

Our work extended to B2B, where we worked with Airly to develop a trade show experience, sales presentations, and other marketing materials to encourage retailers to distribute the snack line.

Result

Airly was successful in establishing and quickly expanding their footprint. We went from successfully launching in three test markets (Dallas, St. Louis, and Philadelphia) to expanding nationwide. Airly can now be found in retail chains across the United States, including Walmart. Plans are in place to expand the product line in the future.

Better

In just 10 weeks, new digital real estate and insurance offerings for the #2 online mortgage provider.

Challenge

Better was interested in expanding their offering beyond mortgages to become a “one-stop shop” for the home buyer. This meant expanding its services to other products that are part of the home buying cycle. The company turned to Product™ to provide two innovative offerings: a commission-free real estate agency, featuring online home buying auctions, and a comparison shopping service for insurance.

Solution

We designed, developed, and launched both offerings using a lean, AI-powered methodology, which allowed both services, in parallel, to be rapidly conceptualized, designed, and launched within ten weeks. By being fast to market, more time could be spent optimizing the solution and driving results.

We began creating each product by rapidly defining the problem, target audience, and user journeys. MVP requirements were established, coupled with technology strategy that allowed rapid development and deployment. Design concepts were shared in the second week, which kicked-off an iterative cycle of detailed design, testing, and launch. Usability testing and test pages launched to live traffic, were quickly deployed to help define messaging and experience that would best drive results.

Result

Better Real Estate now allows people, who qualified for a Better mortgage, to sell their existing home for free. A quick step-by-step process connected people to a Better real estate agent, who prepare the house for sale and get a listing live. Digital auctions sped the sale of a home.

Better Cover bundles insurance products for greater savings. The Better experience makes it simple to apply for insurance and see quotes across multiple insurance carriers. The solutions combine automated quotes with live insurance experts, ensuring consumers always get the best prices.

Chubb

Modernized a digital ecosystem with a single design solution across 55 countries and 18 languages.

Challenge

Chubb, the world’s largest insurance company, wanted to make digital its primary communications channel. The company needed to modernize and redesign an antiquated site and experience. Its digital ecosystem was built on an ad-hoc basis over a long period of time, resulting in websites that didn’t meet the demands of modern marketing. Microsites proliferated, and each country had different levels of functionality and content.

Solution

To implement a contemporary solution, Product engaged in a detailed design process, translating business needs and customer needs into a unified solution. Our goal was a solution that met business needs and diverse audience needs, while being practical to implement and manage from a technology and organizational standpoint.

We began the engagement with in-depth analysis, working to understand the target audiences, user journeys, and the problems people seek to solve with Chubb.com. The end result was a clear strategy and vision for the new experience.

Driven by user testing, we developed a detailed information architecture and taxonomy for the new ecosystem, grounded in an in-depth content strategy. The structure was designed to support countries of different sizes and a mix of products.

With a strong foundation in place, we undertook an iterative design process, beginning with sketches, wireframes, and creative explorations and culminating in a fully-articulated design solution. Our technologists then worked with Chubb IT to develop it.

Result

The new Chubb.com is a fully-responsive, multilingual solution tailored for Chubb’s broad set of products and markets. It’s a single global experience, localized to the user’s home market.