ZABKA CASE STUDY
BRINGING INSTANT DELIVERY TO 8,000+ STORES.
We created mobile ecommerce for Zabka, the convenience store chain with the largest footprint in the EU.
Visit Poland and you'll find a Zabka on nearly every street corner, beckoning people to step in for a quick snack or home supplies. Its ability to dominate convenience made it the biggest retail footprint of any company in Europe. But true convenience isn't just stores. It's taking out your phone whenever the mood strikes for a quick purchase with instant delivery. The urgency to win the online convenience battle was made more urgent by Amazon, Uber, and other deep-pocketed startups eyeing the Polish market.
Zabka retained Product to develop an ecommerce solution that enabled it to win the local delivery battle. The strategy consisted of two initiatives: an app tailored for delivery within minutes from the local Zabka store and a new stand-alone brand offering same day delivery for groceries, powered by a network of dark stores. Our work spanned designing a compelling ecommerce delivery experience that coupled targeted product offering with convenience. And, we worked to define the new brand's visual look-and-feel and branding.
Zabka retained Product to develop an ecommerce solution that enabled it to win the local delivery battle. The strategy consisted of two initiatives: an app tailored for delivery within minutes from the local Zabka store and a new stand-alone brand offering same day delivery for groceries, powered by a network of dark stores. Our work spanned designing a compelling ecommerce delivery experience that coupled targeted product offering with convenience. And, we worked to define the new brand's visual look-and-feel and branding.
EVERYDAY CONVENIENCE IN MINUTES.
FIG. 1
First time users get a quick onboarding experience to introduce them to the ease of Zabka shopping. The main feed provides quick access to bundles, offers, and other impulse buys... all personalized to prior buying habits.
FIG. 1
First time users get a quick onboarding experience to introduce them to the ease of Zabka shopping. The main feed provides quick access to bundles, offers, and other impulse buys... all personalized to prior buying habits.
FIG. 2
The app supports thousands of products across dozens of categories, pick-up in store or home delivery with real-time inventory, recipes, group buying, and rewards.
FIG. 2
The app supports thousands of products across dozens of categories, pick-up in store or home delivery with real-time inventory, recipes, group buying, and rewards.
FIG. 3
We created a stand-alone brand for supermarket delivery, which extended from mobile to advertising and physical touchpoints. The core Zabka app experience was then modified to the new brand and supermarket use case.
FIG. 3
We developed a stand-alone brand for supermarket delivery, designed to extend from mobile to advertising and physical touchpoints. The core Zabka designs were then modified to the new brand and supermarket use case.
END RESULT
The Zabka ecommerce app is now the most used app in Poland. It delivers convenience store items in under 15 minutes, and its Delio supermarket service provides delivery within an hour.