POST CASE STUDY
SNACKS THAT SAVE THE PLANET.
We launched and marketed Airly Foods, whose mission is to fight climate change one delicious cracker at a time.
Post Consumer Brands decided to create Airly, an innovative new product and brand. Airly is a line of crackers that helps reverse the effects of climate change by only sourcing oats grown on negative-emissions farms; so each box of crackers sold removes carbon dioxide from the environment.
Our task was to spread awareness and educate consumers about the new cracker, emphasizing both its great taste and important mission. We embraced an omnichannel approach and used social, digital, outdoor, and in-store to spread the word.
Our task was to spread awareness and educate consumers about the new cracker, emphasizing both its great taste and important mission. We embraced an omnichannel approach and used social, digital, outdoor, and in-store to spread the word.
FIG. 1
Our work began with positioning their brand to be successful on social media, which was coupled with media and communications strategy designed to drive local retail sales. Our work included social media management, media buying and planning, influencer outreach, digital advertising, outdoor, and in-store marketing.
FIG. 1
Our work began with positioning their brand to be successful on social media, which was coupled with media and communications strategy designed to drive local retail sales. Our work included social media management, media buying and planning, influencer outreach, digital advertising, outdoor, and in-store marketing.
FIG. 2
We launched "Take Snacktion", Airly's first brand marketing campaign. The goal was to remove 30 tons of C02 from the air by 2024 and to drive supermarket sales through an omnichannel approach to communications.
FIG. 2
We launched "Take Snacktion", Airly's first brand marketing campaign. The goal was to remove 30 tons of C02 from the air by 2024 and to drive supermarket sales through an omnichannel approach to communications.
FIG. 3
Part of our efforts involved marketing Airly to retailers to expand their footprint. This included trade show promotions, print, presentations to buyers, and packaging for new product development. As a result of this work, Airly was successful in significantly expanding their footprint.
FIG. 3
Part of our efforts involved marketing Airly to retailers to expand their footprint. This included trade show promotions, print, and presentations to buyers. As a result of this work, Airly was successful in significantly expanding their footprint.
FIG. 4
Beyond Airly, we worked with Post to drive cereal sales, including a campaign to encourage people to switch from Kellogg's and digital tests to quantify the market of potential new product launches.