MODIVO CASE STUDY
BRINGING INSPIRATION TO SHOE SHOPPING.
We created a new mobile ecommerce experience for Eobuwie, the Zappos of Europe.
Eobuwie, a division of $1B+ fashion ecommerce company Modivo, is the largest footwear retailer in Europe. The firm has local language ecommerce applications in virtually every European market, providing rapid delivery of local purchases in each market. The firm's success was rooted in transactional ecommerce and fulfillment. To get to the next level of growth, and expand into apparel, the company retained Product to modernize its experience and bring more inspiration to ecommerce.
Product designed a new mobile ecommerce experience centered around inspirational shopping. Our goal was to make Eobuwie not just a place to fulfill shoe orders, but to find new ideas for fashion, driving the purchase.
Product designed a new mobile ecommerce experience centered around inspirational shopping. Our goal was to make Eobuwie not just a place to fulfill shoe orders, but to find new ideas for fashion, driving the purchase.
FROM FULFILLMENT TO FASHION IDEAS
FIG. 1
First-time users are given a fun survey so the app can understand customer preferences. A personalized feed then provides the latest in relevant footwear fashion...with editorial providing a point-of-view.
FIG. 1
First-time users are given a fun survey so the app can understand customer preferences. A personalized feed then provides the latest in relevant footwear fashion...with editorial providing a point-of-view.
FIG. 2
Advanced search, browsing, and filtering lets people find just the right shoes. The explore feature is a visual feed that people can scroll through and find compelling ideas for fashion and foodwear. Everything is shoppable.
FIG. 2
Advanced search, browsing, and filtering lets people find just the right shoes. The explore feature is a visual feed that people can scroll through and find compelling ideas for fashion and foodwear. Everything is shoppable.
FIG. 3
Product pages feature social integration, reviews, and everything people would possibly want to know about a given shoe style. Complex commerce flows were developed to support the large number of purchasing options available in different European countries and markets. Custom profiles and preferences ease repeat buying.
FIG. 3
Product pages feature social integration, reviews, and everything people would possibly want to know about a given shoe style. Complex commerce flows were developed to support the large number of purchasing options available in different European countries and markets. Custom profiles and preferences ease repeat buying.
END RESULT
The new app launched in 15 countries, each localized to appropriate language, payment, and shipping options. Later, we crafted a high level perspective about the parent company's Modivo app, with the idea of bringing Eobuwie mobile's shopping concepts to Modivo and broader apparel shopping.