GOODRX CASE STUDY
FROM DISCOUNTS TO HOLISTIC HEALTH.
We created new digital offerings and campaigns to broaden GoodRx's offerings.
GoodRx built a strong core business by providing discount coupons to consumers interested in lowering their prescription drug costs, which is especially important for medicines not covered by some health insurance. For its next stage of growth, GoodRx wanted to expand their brand to become a digital health provider.
Product worked with GoodRx on a variety of initiatives to help realize its broader health mission, including modernizing its digital design system, launching new digital health solutions, and social marketing campaigns.
Product worked with GoodRx on a variety of initiatives to help realize its broader health mission, including modernizing its digital design system, launching new digital health solutions, and social marketing campaigns.
FIG. 1
Product developed a design system to allow GoodRx to rapidly launch new digital experience and modernize its website in phases. The goal was to increase usability to strengthen the brand.
FIG. 1
Product developed a design system to allow GoodRx to rapidly launch new digital experience and modernize its website in phases. The goal was to increase usability to strengthen the brand.
FIG. 2
The Healthy Hearts initiative sought to educate and provide access to screening and treatments for Hypertension, a leading cause of death in the African-American community. The campaign was activated through a website, social, and influencers.
FIG. 2
The Healthy Hearts initiative sought to educate and provide access to screening and treatments for Hypertension, a leading cause of death in the African-American community. The campaign was activated through a website, social, and influencers.
FIG. 3
The Medicare portal allowed seniors to better understand Medicare, Medicare Advantage, and how to best take advantage of the options available to them.
FIG. 3
The Medicare portal allowed seniors to better understand Medicare, Medicare Advantage, and how to best take advantage of the options available to them.