CHUBB CASE STUDY
A GLOBAL SITE FOR A GLOBAL BRAND.

We modernized Chubb's digital ecosystem by moving from a loose confederation of websites to a single global experience.
Chubb, the world's largest insurance company, wanted to make digital its primary communications channel.
The organization faced a big challenge: to modernize and redesign an antiquated site and experience. The Chubb digital ecosystem was built on an ad-hoc basis over a long period of time, resulting in websites that didn't meet the demands of modern marketing and customer experience. Microsites proliferated, and each country had different levels of functionality and content. While the sites had a massive amount of content, a lot of was not easily accessible from a navigational standpoint or was housed in PDFs.
To implement a contemporary solution, Product engaged in a detailed design process, translating business needs and customer needs into a unified solution. Our goal was a solution that met business needs and diverse audience needs, while being practical to implement and manage from a technology and organizational standpoint.
The organization faced a big challenge: to modernize and redesign an antiquated site and experience. The Chubb digital ecosystem was built on an ad-hoc basis over a long period of time, resulting in websites that didn't meet the demands of modern marketing and customer experience. Microsites proliferated, and each country had different levels of functionality and content. While the sites had a massive amount of content, a lot of was not easily accessible from a navigational standpoint or was housed in PDFs.
To implement a contemporary solution, Product engaged in a detailed design process, translating business needs and customer needs into a unified solution. Our goal was a solution that met business needs and diverse audience needs, while being practical to implement and manage from a technology and organizational standpoint.
55 COUNTRIES. 18 LANGUAGES.
ONE GLOBAL EXPERIENCE.
55 COUNTRIES.
ONE EXPERIENCE.
END RESULT
The solution has been successfully deployed in markets around the world, with more markets coming online in the near future. The result is a unified system that makes it easy for the global digital team to communicate to audiences, while empowering local markets to have a Chubb.com that drives business results.