BETTER CASE STUDY
NEW PRODUCTS FOR NEW VERTICALS.
We created new digital products for the leading digital mortgage company, allowing expansion into real estate and insurance.
Better, one of the largest online mortgage providers, was interested in expanding their offerings to become a "one stop shop" for the home buyer. This meant expanding its services to other products that are part of the home buying cycle. The company turned to Product to provide two innovative offerings: a commission-free real estate agency, featuring online home buying auctions, and a comparison shopping service for insurance.
Product designed, developed, and launched both offerings using its unique, lean methodology, which allowed both services, in parallel, to be rapidly conceptualized, designed, and launched within ten weeks. By being fast to market, more time could be spent optimizing the solution and driving results.
Product designed, developed, and launched both offerings using its unique, lean methodology, which allowed both services, in parallel, to be rapidly conceptualized, designed, and launched within ten weeks. By being fast to market, more time could be spent optimizing the solution and driving results.
FROM IDEA TO LAUNCH IN TEN WEEKS
FIG. 1
We began creating each product by rapidly defining the problem, target audience, and user journeys. MVP requirements were established, coupled with technology strategy that allowed rapid development and deployment.
FIG. 1
We began creating each product by rapidly defining the problem, target audience, and user journeys. MVP requirements were established, coupled with technology strategy that allowed rapid development and deployment.
FIG. 2
Design concepts were shared in the second week, which kicked-off an iterative cycle of detailed design, testing and launch. Usability testing, and test pages launched to live traffic, were quickly deployed to help define messaging and experience that would best drive results.
FIG. 2
Design concepts were shared in the second week, which kicked-off an iterative cycle of detailed design, testing, and launch. Usability testing and test pages launched to live traffic, were quickly deployed to help define messaging and experience that would best drive results.
FIG. 3
Better Real Estate allows people, who qualified for a Better mortgage, to sell their existing home for free. A quick step-by-step process connected people to a Better real estate agent, who prepare the house for sale and get a listing live. Digital auctions sped the sale of a home.
FIG. 3
Better Real Estate allows people, who qualified for a Better mortgage, to sell their existing home for free. A quick step-by-step process connected people to a Better real estate agent, who prepare the house for sale and get a listing live. Digital auctions sped the sale of a home.
FIG. 4
Better Cover bundles insurance products for greater savings. The Better experience makes it simple to apply for insurance and see quotes across multiple insurance carriers. The solutions combine automated quotes with live insurance experts, ensuring consumers always get the best prices.
FIG. 4
Better Cover bundles insurance products for greater savings. The Better experience makes it simple to apply for insurance and see quotes across multiple insurance carriers. The solutions combine automated quotes with live insurance experts, ensuring consumers always get the best prices.
END RESULT
Within ten weeks of project inception, Better Cover and Better Real Estate successfully launched, enhancing the Better product offering for their customers.